Driven by the Merchants Association of Barrio de las Letras in collaboration with the City of Madrid, and with the support of the hotel industry and various public and private institutions and organizations in the neighborhood, the Mercado de la Rana (Frog Market) is back in business.
It is an initiative to be held on the first Saturday of each month to promote merchandise from the 50 participating retailers and aim to promoting economic development and highlight the “pedestrianization” strategy of many streets by the City Council Madrid. The participating shops can be identified by special logos visible on the facades of their stores and through special signage throughout the neighborhood. The next market will be this Saturday, September 5th on calle Huertas from 10am-8pm.
The Barrio de las Letras has become a commercial area of reference, emulating other world famous markets in major cities worldwide, including Portobello Road and Camden Town, London; the famous flea markets of New Yorkers as Hell’s Kitchen and Soho Fair Antiques & Collectibles; or the Paris Flea Market of Saint-Ouen.
El Mercado de Las Letras takes its name from the street Cantarranas (singing frogs) – known today as Calle Lope de Vega, because according to tradition, in the 17th century there was a very large number of frogs in the ponds gathered from the gardens of the convent of San Jeronimo, occupying much of what is now the Barrio de las Letras. From 1844, Cantarranas Street changed its name to Lope de Vega, in honor of this illustrious genius of Spanish theater.