The lingerie brand Intimissimi, belonging to the group Calzedonia, has extended their bra recycling campaign until the end of 2012 with the goal of recycling all types of old and used bras in exchange for three euros you can use on your next purchase.

The company’s initiative is marked by a commitment to the environment: the clothes that are collected will go to make sound insulation panels for building construction. The clips do not have to be the Italian firm nor should be in perfect condition. The important thing is the material of the garments and the volume to be collected from them. It does not matter the brand of the bra or if they are damaged. All you have to do is deposit your old bras in your nearest Intimissimi shop, drop it in the recycling container and enjoy the discount! And take a look also at the online store, they have things at half price.